About Sidekicks

Sidekicks proudly provide exceptional support staff. Run by a highly experienced team, our reputation is superb, our standards rigorous and our attention to detail acute. As featured in the Financial Times and BBC News, whatever type of support you’d need, we’d be delighted to assist you in hiring right: first time.

Transform your business – and your bottom line

We represent the best talent on the market, often on an exclusive basis. Making a hire is an investment – financially, emotionally and practically – and we’re here to make the process smooth, efficient and enjoyable.

Our processes and standards are meticulous. Understanding what you want and need – and why – enables us to promote you as a top tier employer in the market. We run an industry leading database which allows for smart searching across our networks, alongside a highly discreet targeted approach for high level talent. In addition, our staff are adept at engaging with passive talent too, meaning we find the people you really want – not just the ones that actively apply to job advertisements.

In order to maintain a competitive edge in this challenging environment, it’s imperative that your business remains lean, responsive and effective. Hiring high quality support staff who can hit the ground running, deliver business efficiencies and truly save you time is one of the best investments your business can make.

We are scrupulous about our processes. Our candidates have gone through a full competency based interview (not just a skills run through). Our standard referencing procedure covers five years’ work and one additional personal reference, whilst most agencies will aim to reference the last two years’ of work only. Why do we take the extra time to do this? Because we get to know our talent thoroughly, we are only interested in the very best service and we’re here to minimise your risks.

Our fees

Our pricing structure is transparent, clear and represents superb value for money. We charge a flat rate which is calculated as a percentage of the first year’s salary of your hire.

Our fees are very competitive compared to traditional recruitment agencies, and we don’t charge a retainer – you only pay us if we’re successful! We offer one of the most competitive guarantee periods in the market to ensure that you can hire with confidence.

We’re often contacted by employers who have spent hundreds of pounds placing job adverts on websites in an effort to drive efficiency, only to discover that – after hours spent sifting through applications and screening candidates – they are left with an unsatisfactory candidate pool, a large amount of lost time, and a large bill.

We work swiftly and accurately, and will proactively identify areas in which you can make real cost savings – including free advice on operational restructuring and real-time salary guidance. The right person for the job often isn’t the most expensive, and it’s our job to save you money, thereby ensuring (we hope) that you return to us time and time again.


We supply exceptional household and private staff in the UK and internationally. We work closely with our clients, their Family Offices and trusted advisors to ensure a comprehensive understanding of the uniqueness of their requirements. We appreciate that this individual will be entrusted with the most personal of family matters and as such, finding the perfect addition to your household team is of the utmost importance to us. A small, dedicated team, we promise discretion and complete dedication to sourcing only the highest calibre of candidates.

Diversity and ethics

Our commitment to ethical recruitment is a core part of our reputation. We are the only recruiter in London pioneering the adoption of gender and ethnicity blind CVs: when you hire through us, you can be assured that our moral code is as robust as yours. 


Who we are

Our vision is simple: we aim to place our talent in their dream jobs and to deliver to our employers their dream talent. We pledge to consistently work to outperform expectations of what a recruitment business can be and to help our talent and employers create partnerships that prove to be even greater than the sum of their parts.

Jessica Williams

Founding Partner

Jessica’s successful career as a PA spanned just over a decade. During that time, Jessica supported prominent employers within various industries, including investment banks, hedge funds, retail and residential property and high-profile individuals throughout the UK and Asia.

Jessica founded Sidekicks in 2015 after spotting a gap in the market for a high quality, ethical, results-driven recruitment business. The traditional low-quality, high-volume approach to operational support recruitment is - she believes - outdated, and Sidekicks’ enormous success amongst employers and talent in the London market confirms that there is no longer an appetite for poor quality and high prices within the sector.

Jessica passionately believes that superb operational support has the capacity to transform a business’s bottom line, and is dedicated to transforming British business through revolutionising the support talent market.

Jessica has been featured by the BBC, the Financial Times, the Guardian, and London Live. In 2018 Jessica was elected as Corporate Director of the Recruitment and Employment Confederation, the recruitment industry’s governing body. Jessica still actively recruits for some of London’s top companies and proudly represents some of the most accomplished PA talent in the UK.

Direct Line: 020 7292 8741

Julia Aaltonen

Head of Permanent Talent, Partner

An outstanding recruiter with an impressive track record filling roles across a breadth of industries in both the creative and corporate worlds, Julia holds a Masters degree in Real Estate and Law from Cass Business School and is passionate about secretarial recruitment done properly, with integrity.

Having started her career in 2005, Julia cut her teeth in secretarial agency, establishing herself as a top performer and trusted ally to both employers and talent, whilst getting results. Julia knows her market inside out and is experienced at working at Chairman and CEO level, possessing a thorough understanding of the day to day demands placed upon senior management and how an effective PA can transform working lives.

Direct Line: 020 7292 8748

Peter Carter

Finance Director

Peter Carter, ACMA, has a Big Four background, having trained and spent his early career within PwC.

Peter has held various financial management roles in businesses from healthcare to engineering, and has also run small businesses focusing on the design industry. As Director of Finance, Peter is responsible for the smooth, efficient running of Sidekicks’ Finance division.

Office: 020 7292 8741

Izzy Basson

Talent Manager

With over four years experience working as an Investment Assistant for HNW clients prior to joining Sidekicks, Izzy has a wealth of knowledge in the Financial Services Industry. Her diligence and positivity coupled with her passion for excellence combine to make her a natural recruiter.
Izzy accomplishes success for both her clients and candidates with her enthusiasm, natural ability to form personal relationships and an impeccable attention to detail - all key factors in delivering a bespoke approach for every individual.

Izzy's determination to align her candidates' desires with her clients' needs ensures that she creates a lasting impact with everyone she works with.

Direct Line: 020 7292 8747

Victoria Brown

Principal Talent Manager

A graduate from Exeter University with an impressive 15 years secretarial recruitment experiment working for leading names within the industry. Victoria’s extensive experience within recruitment lends itself towards providing tailor-made solutions that are second to none.

Throughout her career, Victoria has worked with a diverse range of clients and this combined with her in-depth knowledge of the Secretarial market and support roles enables her to be a specialist within this field.  It is this ability to adapt that has seen her establish an impressive track record for recruiting.  

Victoria is passionate about recruitment and strives to deliver a first class experience for candidate and client. As such, she is well known and highly regarded in the industry.

Office: 020 7292 8741

Kate Eastwood

Talent Manager

With many years of experience in organising events for both corporate and private clients in the UK and beyond, followed by a career in Operations & HR in the financial services sector, Kate’s career to date enables her to call upon a wealth of experience when placing candidates.
Her broad knowledge across many sectors, plus extensive experience of being the client before becoming the recruiter, means that she is perfectly placed to understand the needs both from the client and the candidate perspective, and recognises the value that the right employee brings.
With an unwavering focus on building strong and lasting relationships, and a hands-on, no-pretensions approach, Kate works tirelessly to ensure the perfect match for all.

Office: 020 7292 8741

Katie Kallipetis

Talent Manager

Katie graduated from the University of the West of England with a degree in Drama with Creative Writing. After graduating, she worked in office support within the media industry, a role which she very much enjoyed, leaving only to follow her dream of travelling around Australia and South East Asia.

Upon returning from her travels, Katie joined us at Sidekicks with the aim of using her experience within the graduate jobseeker market to offer a truly consultative service to her candidates. Personable and intuitive with exceptional communication skills, Katie takes great pride in getting to know each individual, offering a tailored and consultative service to both talent and employers. A truly collaborative worker, Katie demonstrates real passion in seeing all parties succeed.

Direct Line: 020 7292 8746

Rowena Osborne

Talent Manager

Rowena’s impressive career in PR prior to moving into Recruitment has imparted an enviable network of contacts within several key industries. A graduate of the University of Newcastle, Rowena spent five years within PR before moving on to found the Macaroon Cooks domestic staffing agency, where she was responsible for providing cooks and assistant cooks to private clients both in the UK and abroad.

Rowena is empathetic, reliable and highly intelligent with a keen eye for detail and a natural flair for building strong, long-lasting relationships. A true perfectionist, she will leave no stone unturned to ensure that she gets it right first time.

Direct Line: 020 7292 8745

Catherine Sinclair

Talent Specialist

As a qualified Business Psychologist, with four years experience in recruitment and a background as a candidate, Catherine brings invaluable insight to the recruitment process.

After completing her Masters degree at Manchester Business school, Catherine worked with clients across a range of industries and roles. She truly understands the criticality of providing a high quality and seamless service. Catherine works at an incredibly fast pace, recognising client needs in regards to getting talent to employers as soon as possible, without ever compromising quality.

Catherine is passionate about candidate development, client satisfaction and getting the right match between the client and the candidate. She enjoys working with others, building genuine and authentic relationships with ease. Hardworking and positive, Catherine is dedicated to providing an exceptional and relatable service.

Direct Line: 020 7292 8740

Ellie Hollier

Operations Manager

After graduating with a Masters in English Literature from Nottingham in 2014, Ellie spent two years working within operational support in London before joining Sidekicks in January 2017. After spending eighteen very successful months honing her skills within recruitment, Ellie was promoted to Operations Manager in March 2018.

Ellie is the true lynchpin of the Sidekicks team, and her unwavering dedication to quality and unmatched problem-solving skills make her a hugely valuable asset; not only to the Sidekicks team, but to all Sidekicks employers and talent.

Direct Line: 020 7292 8743


Simon Treadgold

Non-Executive Director

Simon joined the Royal Military Academy at Sandhurst in 1983 after attending Marlborough College. He was Commissioned into the Welsh Guards and subsequently served in the Army for twenty years, leaving in the rank of Major.

During his time in the forces, Simon served in the UK, Northern Ireland, Hong Kong, Belize, Brunei, US, Canada and Germany. Key appointments held during his service included Adjutant of New College, Sandhurst, Company Commander on operations for two separate occasions and a two-year spell working directly to the Head of UK Special Forces. He accumulated a wide range of experience in operations, staff and training appointments.

After leaving the military in 2003, Simon has very successfully broadened his remit, with time spent working as a Security Consultant, Business Development Manager, HR Manager and General Manager (UK). During an 18-month period as HR Manager he was responsible for the sourcing, recruitment and selection of over 250 consultants, including senior non-executive and management opportunities. Simon travelled extensively during this period to such locations as Iraq, Angola, Sudan, Kazakhstan, Egypt and Syria.

Direct Line: 020 7292 8740